Era University, Lucknow organized a successful interactive discussion on Value Creation by internationally acclaimed author and researcher Dr. Gautam Mahajan, President, Customer Value Foundation and Dr. Amrita Das, Founder, Director of Institute of Career Studies (ICS) on 24th May 2024, Friday. This program was exclusively attended by the faculty members from The Department of Happiness, The Department of Liberal Education, The Department of Soft Skills and representatives from various departments of Era Medical College. The event started by Hon’ble Vice Chancellor, Era University, Prof. (Dr.) Abbas Ali Mahdi welcoming the guests with a bouquet of flowers. The session began with the welcome address by Prof. Meeta Ghosh, Head, Department of Happiness and French. Further, the Hon’ble Vice Chancellor, Era University, Prof. (Dr.) Abbas Ali Mahdi addressed the guests and faculty members and highlighted the core values of the Era Group of Institutions that functions as an organization governed by the heart.